TCS Partners Salling Group to Transform 2100 European Retail Stores with AI and Cloud

TCS partners Salling Group

Mumbai: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services and consulting, has announced a strategic partnership with Salling Group, Denmark’s largest retailer, to spearhead its digital transformation and AI-powered cloud modernization initiatives.

This partnership marks a key milestone in the execution of Salling Group’s Aspire 28 strategy focused on expansion, innovation, and sustainability.

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Under this multi-year engagement, TCS partners Salling Group to deploy Cloud Exponence, TCS’ AI-driven cloud operations platform, which automates routine tasks, optimizes hybrid cloud infrastructure, and enhances scalability and cost-efficiency.

The solution also supports built-in compliance, security, and a Machine First™ approach to intelligent cloud management.

TCS Partners Salling Group: Key Highlights
  • Strategic focus on cloud transformation and digital agility
  • Deployment of AI-powered Cloud Exponence across operations
  • Enhanced omnichannel experiences for consumers
  • Sustainable growth through automation and energy-efficient IT
  • Support across Salling Group’s portfolio including føtex, Bilka, Netto, RIMI Baltic, Carl’s Jr., Starbucks, and BR toy stores

With operations across 2,100 stores and 68,000 employees in six countries, the transformation will enhance efficiency, modernize Salling Group’s e-commerce infrastructure, and improve its responsiveness to shifting customer expectations.

“Our collaboration with TCS allows us to better serve customers and execute our Aspire 28 goals with innovation, scalability, and responsibility,” said Alan Jensen, CIO, Salling Group.

“We’re honored to partner with Salling Group on this transformative journey,” said Vikram Sharma, Country Head, TCS Denmark. “TCS brings decades of retail expertise and cutting-edge technology to help clients become more resilient and customer-focused.”

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TCS partners Salling Group as part of its broader strategy to empower global retailers with AI-led operations, seamless omnichannel commerce, and sustainable growth. With a strong presence in Denmark for over 30 years and over 20,000 employees supporting clients across the Nordics, TCS is consistently ranked #1 in customer satisfaction and recognized as a Top Employer.

Author

  • Salil Urunkar

    Salil Urunkar is a senior journalist and the editorial mind behind Sahyadri Startups. With years of experience covering Pune’s entrepreneurial rise, he’s passionate about telling the real stories of founders, disruptors, and game-changers.

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